The toughest client I have ever worked for as a graphic designer is, ME. And the house of appelton logo has been particularly difficult because it is so close to my heart.

The original few logos I created were born out of a bunch of elements that are central to the connection and history of my Grandfather. The white circle being a biggie.

When I decided to go with a simple lowercase “a” as the image, it worked, until it didn’t. I realized it didn’t say enough of what I wanted to say. In its simplicity, it lacked depth of connection.

So, I started again with a different idea … one that clearly comes from a cliché, but nevertheless feels more inviting. 

When I introduced house of appleton initially, friends and family kept saying, “well, the apple doesn’t fall far from the tree” … a reference to how connected and alike my Grandfather and I are in some ways. Then I got to thinking more about the roots of this whole project idea and how it’s been growing for a long time. I also like the sort of charming and whimsical side of this image. 

Now, this is not to say I won’t tweak it a bit … I might … but for this moment, this is the logo that represents house of appleton. 

You can read all about house of appleton, the logo design and my grandfather at a newly created section of my website: houseofappleton.ca